When it comes to marketing a service, it can at times more difficult than marketing a product. A lot of people don’t think of the service you are offering until they are in need. Without retail storefront selling products you have less of a chance for repeat clients, walk-ins, or upselling other items. So how do you market your service business?
Often, handling client follow up is avoided by many service businesses because they don’t want to risk of a call-back or they run out of time. If you keep your clients happy, satisfied and make them feel that you take your work seriously, you can get their goodwill. As a result, not only you will get their loyalty, but they will also tell your friends about their business.
Another important tip to remember in marketing your service business is by asking for referrals; this is advantageous especially for your local marketing. At the end of the job ask your satisfied clients if they know anyone who needs your services. Leave business cards and brochures with them.
In addition to those, you can make use of a website or a social media profile at least. For less than the price of an advertisement in the yellow pages you can have a full colour ad available 24 hours a day with your products.
For more on marketing your service business effectively, check this out: https://www.thebalance.com/learn-how-to-market-a-service-effectively-2296133